Discount Tire RESQ1
RESQ1 Jeep Build
Discount Tire was seeking authentic media exposure and a unique vehicle they could use for recreational wheeling, branded on-trail service assistance, and event activation. Discount Tire is known for its exceptional customer service, so TEN conceptualized RESQ1, a 4-door Jeep JK with a custom service bed that could be used as a mobile tire service vehicle and allow DTC to provide the best customer service no matter where they go, on- or off-road.
We purchased a 2007 Jeep Unlimited, set a budget, and hired a local shop to perform the build elements. The editors of JP Magazine wrote multiple part articles detailing the build and the vehicle was a participant on the grueling annual 4 Wheel & Off-Road Ultimate Adventure. The project was promoted using stand-alone units in the off road titles, a custom microsite, banner ads, social media and blog posts, custom video, and event display. This was a very high profile build and received a very high level of media exposure.