RAM Victory Lap
Content hub for Integrated Campaign with RAM and Motor Trend Truck of the Year Awards.
RAM partnered with TEN to help create their RAM 1500 Victory Lap to celebrate back-to-back Motor Trend Truck of the Year victories. TEN produced a Victory Lap trophy haul in a Ram 1500 and a custom website hosting all of the content, including RAM 1500 articles, owner videos, and a RAM 1500 truck giveaway. TEN utilized its massive automotive social media presence to drive traffic to the website through social posts.